Expert Insights
Strategic Insights for Leaders Navigating Growth
Being Thanked Doesn’t Always Mean Feeling Thanked
I recently came across a statement that stopped me for a moment: “Being thanked doesn’t always mean feeling thanked.” That simple sentence holds a...
Is Your Ministry Newsletter Designed to Work?
Is your ministry newsletter working? Discover practical design tips to improve readability, engage your audience, and make your message more effective.
Influencer Marketing: The Untapped Fundraising Engine for Nonprofits
Traditional fundraising channels today are more crowded than ever, and the cost to reach new audiences continues to climb. Many organizations find...
Why Your Acquisition Direct Mail Is Costing You More Than It Should
Direct mail still works! I want to say that clearly before anything else, because I talk to ministry and nonprofit leaders regularly who are...
How Can Ministries Show Up in Google AI Answers and ChatGPT?
When someone in your community is looking for a church, prayer support, a food pantry, counseling resources, or a place to volunteer, where do they...
Public Relations or Paid Content? Both Can Advance Your Cause
Every now and then I have a conversation with a potential client about the goal of public relations. I talk about how PR raises awareness, that it...
The Gift Hiding in Your Donors’ Tax Forms
Before I worked in ministry marketing, I worked for a self-directed IRA custodian, the company that holds clients’ IRA investments, processes their...
How to Build an Urgent Fundraising Game Plan
Many types of nonprofits may encounter urgent fundraising situations. These are times when something outside of your organization creates a clear,...
